The Spartanburg County Foundation held its November Nonprofit Connect Session, “Marketing for Impact: Setting Sight on Your Target Audience,” Wednesday, November 13 2013, noon – 1:00 p.m, at the Foundation.
Twenty-six nonprofit leaders gathered together in the Foundation’s Zimmerli Board Room to learn more about the importance of identifying a target audience as opposed to trying to capture the attention of the entire community and getting nowhere. Sims Hammond Bouwmeester, founder of Launch Something, led the session.
“This session really emphasized the importance of focusing so that we can make an impact on our target audiences, rather than spreading our messaging too thin and thus not being effective,” said Caroline Sexton, executive director of the Spartanburg County Historical Association. “As a new executive director, Nonprofit Connect has allowed me to expand my knowledge regarding some of the administrative skills needed to be a director.”
Susan Ledford, marketing specialist with Hope Center for Children, stated, “The information provided in this session will make our messages more effective and thus our efforts more efficient. I especially appreciate that the speaker, Sims Hammond Bouwmeester, has significant experience in the field of marketing with state, national, and international education and experiences. Most importantly, she is intimately familiar with the Spartanburg community and that makes it unique. By offering such learning opportunities, the Spartanburg County Foundation is educating individuals and bringing nonprofits together. As a result, it is also strengthening the Spartanburg community. That is true leadership and reach.”
The November session was the last of 10 Nonprofit Connect sessions held by the Foundation in 2013. Over the past year, 269 nonprofit leaders and board members have attended the sessions.
Nonprofit Connect is designed to convene local nonprofit staff and board members to discuss local and national trends, share organization updates, network, and address the difficult issues facing Spartanburg County’s nonprofit sector. Participants are able to receive techniques and information that will further assist them in fulfilling their mission, identify possible collaborations, and learn more about specific Spartanburg County Foundation activities and services. These free training sessions are held monthly and lunch is provided to all attending.